We can’t deny that technology has been part of our system. Social media has a big impact on changing the way we live our lives. The explosive boom of social media options has helped us to connect with our friends and loved ones. This way we can be updated with the latest trends online. Social media is all around us, it’s powerful and we cannot escape from it.

Starting in 2004, social media has grown fast. Social media has been the major outlet for news and information. Not only that, social media platforms are unique in the way they interact with their audience. It offers limitless possibilities in sharing content and communicating in local to international settings.

The big question is: Is social media worthy to invest in when starting a small business? Should you focus on social media marketing as your marketing strategy in 2021? How much time and effort should I commit to social media?

Let’s get started and we will demystify the power of digital marketing in the social media jungle.

Social Media platform- Facebook


It’s nearly impossible to talk about digital marketing without mentioning Facebook. With an advertising audience of 2.14 billion, Facebook is the best marketing platform for many e-commerce and traditional businesses. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform. From this we can understand how to optimize your paid and organic reach. As the pandemic affects small business owners it’s time now to use Facebook as a tool to reach your target audience.

Social Media Platform- Tiktok


With 3.78 billion social media users worldwide, a social media marketing strategy is a must-have for all businesses. If there’s one up and coming platform that you will be focusing on, let that be the fastest-growing platform in recent years – TikTok.
In 2020, TikTok saw its user base grow by a whopping 75 percent in a matter of nine months. Unsurprisingly, it is also making more money than any other app. 44 percent of advertisers intend to increase their ad spend on Tiktok in 2021 (WARC,2021). We ca not ignore the fact that as the pandemic started, people are trying to find ways to be more creative. From this, the rise in influencer marketing through Tiktok could be the latest opportunity you don’t want to miss.

Social Media Platform- Youtube


YouTube alone has over 2 billion users — and each day those users watch a billion hours of video, generating billions of views. By utilizing YouTube advertising, through Google Ads, you can advertise your video content on YouTube or in search results so you can maximize your user reach. This could be your video playing before a user views another’s video or showing up in YouTube search results for people to watch in full. People love to watch videos and there no better platform than Youtube, running ads to advertise your product could be the key to reaching your customers this 2021.


Social media is the perfect digital sales channel for scrappy entrepreneurs looking to start a business. Instagram has grown to more than one billion monthly active users. Plus, more than half of Instagram’s users visit the platform at least once per day and 70 percent of Instagram users actually want to consume content from brands. The increase in social media usage is bound to continue during this pandemic. As business owners, these social media channels should be a bridge to help you connect with your customers.


Clubhouse is the latest social media app to take the world by storm this pandemic.

This invite-only drop-in audio platform has more than 2 million people using it each week and is valued at over US$1 billion. This platform is all about your voice, it’s a powerful way to make connections. Just like selling your product in a crowd of people, the same thing happens within Clubhouse. Rather than giving flyers, people check out your Instagram or Twitter account and the conversations happen there. If you want to step up your business make sure to invest in human engagement. 

In conclusion, these social media marketing channels all exist on different platforms. Each platform serves a different purpose and you must be particularly keen to choose which social media platform best suits our target audience. The target demographic will ultimately shape which platform to focus your marketing plan to help your business grow.

For more information how on how to optimize your social media and branding strategy, reach out to us today! We’d love to hear from you.

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