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Frequently Asked Questions

What is Digital Marketing?

Digital marketing includes all marketing efforts that use the internet and electronic devices, connecting audiences and customers wherever they may be online.

Professionals can gain expertise in digital marketing and improve their digital marketing efforts through courses and content.

A few of the critical parts of digital marketing are as follows.

  • Search engine optimization (SEO). Channels that benefit from SEO include: websites, blogs, infographics
  • Content marketing. Channels that benefit from content marketing include: blog posts, ebooks and whitepapers, infographics, online brochures
  • Email marketing. Including emails that contain follow-up, customer welcome, promotions, tips for customer nurturing, blog subscription newsletters, etc.
  • Social media marketing. Including marketing on Facebook, Twitter, LinkedIn, Instagram, Pinterest
  • Pay-per-click (PPC). For example, paid ads on Facebook, promoted Tweets, sponsored LinkedIn messages, etc.
  • Affiliate marketing. For example, affiliate links on social media accounts and video ads on the YouTube Partner Program
  • Native advertising such as Instagram advertising and Facebook advertising
  • Marketing automation. For example, the automation of lead-nurturing workflows, email newsletters, contact list updating, social media post scheduling, campaign tracking, and reporting
  • Online PR. Channels that benefit from PR efforts include: reporter outreach via social media, engagement through blogs or websites, and engagement through online reviews
  • Inbound marketing. Includes a full-funnel approach to attract, engage, and delight customers using online content through any or all of the methods mentioned above.

Running a business is complicated! Your expertise and know-how is enough to get the job started. But in order to scale and grow, your business marketing efforts are absolutely necessary. While you’re busy working on your craft, others are out there getting new clients and leads. You need a digital marketing strategy to be managed while you get back to working on what you know best, and leave the heavy lifting to someone else.

In this age of digital media, anyone without a digital marketing strategy will be left in the dust.

Whether your business is taking advantage of it or not, social media has forever changed the way that consumers communicate with businesses, and vice versa. Being accessible to your customers – and your prospective clients – via social media marketing is a vital means of developing relationships with them and helping them through the sales funnel.

Since every project is different, we can not say a blanket statement. That being said, digital marketing takes time.

Idea Park has the tools to make sure you have everything necessary to market and present your services online, from engaging video content to high conversion copywriting and specialized product photography designed to sell and market.  Some tactics see a quick result, and others take time to grow. We will be able to determine the most efficient strategies by using advanced analytics and tracking tools to optimize your engagement.

FAQ-What You Need to Know About Digital Marketing

Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands.

Idea Park uses several strategies to attract a greater audience. Depending on the nature of your business, we will match up the right approach to your style of business. Whether it be lead generation through landing pages, organic SEO, paid advertising or affiliate marketing, we will make sure you get the results you’re looking for.

SEO is short for Search Engine Optimization. It’s what the internet uses to match your company to interested people searching for your services! Proper SEO ensures that people searching for your services by name or by a related term will get your website presented before the competition.

Yes! Idea Park is a no strings attached, all in one marketing solution. Whether you are looking for content on the go, ongoing digital management, one off website designs or an all-encompassing digital media strategy, we are here to work with you in the easiest way possible!

We know how hard it is to start and manage a business because we’ve been there. During our first call, we will assess your needs to determine if Idea Park is the right fit for you. We are fully transparent and flexible to fit to your needs.

FAQ Digital Marketing
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