Idea Park Digital Marketing Agency Logo

About Us

What we do

Our mission is to empower brands to achieve their goals

That’s where we come in.

Idea Park is your one-stop shop for everything digital. From building showcasing your artwork to designing your e-commerce site and getting you to the top of Amazon, and everything in between.

We get it done with full transparency on the progress of your projects. You can see, in real time, your business come alive on the internet. With a powerhouse team behind us, there’s nothing we can’t do. This is about us whom you should meet.


Founder and director

Robert Arthurs

Rob Arthurs is an accomplished Senior Executive and Entrepreneur with more than 36 years of success spanning clothing, cleaning, sporting events, food, and labor. Leveraging extensive experience in business leadership for consumer-based companies, Rob is an asset for mid-cap companies requiring expert assistance with business development, goal execution, and effective strategy. His broad areas of expertise include business start and development, human resources, project management, market research, sales and marketing, export goods, international trade and relationship building, training, and business coaching

Throughout his executive career, Rob has held leadership positions with companies and organizations including the British Columbia (BC) Ministry of International Trade, Robert A. Arthurs International, True North Clothing Company, Sweeping Beauties, Inc He was the founder and CEO of six successful businesses, including Sweeping Beauties, which specialized in residential and commercial cleaning, and True North Clothing, which became one of the 100 fastest-growing companies in Canada and achieved millions in sales in five years. He is the owner of Robert A. Arthurs International, where he has coached more than 200 business owners and executives. In his past role as Manager of Business Opportunities and Development at the 2010 Winter Olympics and Paralympics Secretariat,

Rob bridged the gap between the Vancouver Organizing Committee and the business community in Canada, developing and delivering 253 training workshops for Canadian companies and achieving $1 billion in sales. In his past role as Senior Manager, Export Development Agri-Foods for the BC Ministry of International Trade, Rob was responsible for matching over 800 international buyers to Canadian companies and leading trade missions around the world.

Rob is considered one of Canada’s Premier Business Coaches and one of the first 1000 certified in Canada (1999). He has coached entrepreneurs all around the world. He has written & developed entrepreneur curriculums and coaching programs for some of Canadas best entrepreneur schools.

Rob holds diplomas in Small Business Management and Entrepreneurship from the Northern Alberta Institute of Technology. Rob has been Certified as a Business Coach, Sports Business Management, Key Account Management Training, Business Retention & Attraction, Digital Media and more. He is also Project Management Professional.

In 2004 he co-authored a book “Living an Extraordinary Life” with several of the world’s top Personal/Business coaches which quickly became a New York bestseller.

Rob has been trained/mentored by some of the world’s best digital marketers over the last 10 years and continues to learn by taking more courses and hiring mentors to bring the best of the best to his clients.

He demystifies the digital information jungle, so you don’t have to!

Rob Arthurs (About Us)
Mohsen J (About Us)
Founder and director

Moh Jahanshahi

My name is Mohsen Jahanshahi, I was educated in North Vancouver at Capilano University and currently enrolled in BCIT studying Business and Marketing. Over the years I have gained experience across several industries, being in the food and beverage and hospitality from the age of 16. I worked in the Royal Bank of Canada, excelling in customer service and systems management. After my years at RBC, I made the decision to move on from the corporate structure to join Pinnacle International as a Restaurant Bar Manager. At Pier 7, a beautiful waterfront seafood restaurant in the heart of Lower Lonsdale, I cultivated a exemplary local following, implemented high bar standards that are upheld to this day and curated a cocktail that was successful and replicated at other locations. Since then I have left the management role, although keeping my role as a bartender, and branched out into the natural health and wellness space.

After several ventures and experiences working in the Greater Vancouver Area as an aspiring entrepreneur, I started Unique Therapeutics with three partners. Unique Therapeutics  has now grown into a global company spanning across North America and the European Union providing advanced hemp derived emulsions that improve the daily wellbeing of many patients and recreational users. While covering most aspects of the business, my talent has been and always will be the same – People. I love people and helping others and learning more about what makes people work, leading into my main focuses of marketing, sales and business development.

I am proud to take my years of knowledge in business and understanding of different pain points and experiences endured by varying businesses.  After making the mistakes experienced by many and seeing the struggles endured by different business owners and sole proprietors, I am delighted to have the opportunity to help others and watch brands and businesses flourish.

Social media guru

Sheldon Semmler

My name is Sheldon Semmler, I hold a BBA with a focus in Marketing from Mount Royal University in Calgary, Alberta, Canada. I have spent the past 7 years working in Digital Marketing and Communications. I have worked with several clients from the tech and medical field to winter/summer sports.

During my time at Prostate Cancer Centre, I had the opportunity to work with community leaders and local celebrities. This included working with Bret “Hitman” Hart and W. Brett Wilson on a donation matching campaign called #keepitincalgary. The campaign raised a total of $110,000 in under 3 months, which included a $50,000 donation match.  Through strategic email marketing and targeted social media ads, I generated over 1000 website visits and raised over $20,000 in online donations.

Currently at WinSport, I refined our content strategy to maintain over 100k in monthly organic post impressions and 4000 engagements. Using a data-driven strategy for paid digital advertising, I have retained a 2400% ROAS through paid Facebook and Google Search/Display advertising.  I use a combination of remarketing and lookalike audiences to maximize engagement.

When working with businesses, your success is my goal and I want to make the most out of your dollars. Whether this includes growing your online presence, increasing web conversions, or driving sales. My knowledge and expertise in paid digital advertising can help you not go grow but thrive.

Sheldon (About Us)

Contact us for a free quote

200-120 Lonsdale Avenue

North Vancouver BC V7M 2E8, Canada



604 488 4287